This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
There’s still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to...
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
Happy Bank Holiday Monday to those readers in the UK. I’m staying disciplined and getting the weekly blog out regardless of how much I’d rather be lounging around doing nothing. Let’s see how long the discipline lasts once lockdown eases and the pubs...
