Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
According to e-Marketer, for many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic. A March 2020 survey conducted by Gartner found that just over half (51%) of marketing leaders worldwide turned to...
I spotted this article on Linked In today and wanted to share it because I have increasingly been having mental health conversations with clients, colleagues and family over the past months. As Josh says : “It is an understatement to say that we’re living...
Our friends at Handpicked Society believe that business should help to solve the worlds problems, and have a lasting positive impact on society, the economy and the planet and that “Responsible business is good business”. Their recent research shows that...
The Treasury is pushing for the bounce back loan repayment period for smaller businesses to be doubled from five years to 10 years. Both Government and banks that have jointly lent £33bn to SMEs through the bounce back scheme are afraid of the looming wave of...
Charities have struggled more than most organisations during the Covid-19 crisis. Pro Bono Economics estimates that the funding gap will be £10 billion over the next 6 months and some large charities have already announced significant redundancies. In a recent DSC...
