No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....
Is the current crisis making us think more about how we shop? In the 31 days to April 14th there were 261k people taking to social media to discuss local, ethical, and sustainable online shopping, according to Brandwatch. Discussion around this kind of shopping has...