B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
When: November 16, 2023 14:00 EST, GMT, and SST Where: Virtual Session Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....
