Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....
TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind...
The arrival of ChatGPT last year sent a rare shiver through Google’s spine. For years the company had positioned itself as a leader in the development in artificial intelligence. Suddenly, though, a product from the upstart OpenAI rocketed to tens of millions of...
The tech industry is still hurting. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. Plus, most consumers aren’t “tech geeks,” so we have “to remind ourselves that people aren’t interested in [the] new technologies themselves....
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social. From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your...
