Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
This week’s blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I’ve been meaning to feature (steal!!) it for a while. Advertisers advertise in...
Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don’t “really” help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and...
Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities produces...
Last week we looked at the continuing issues faced by the restaurant sector post Covid. This week we look at bricks-and-mortar retail. In May 2021, it was predicted by e-Marketer total retail sales around the world for that year would increase by 6.0% to just over $25...
