In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
Let’s face it, ads aren’t going anywhere – they’re just too important. In the digital world, they provide the main revenue stream for many ‘free’ media services (Facebook to name a big one), so you can enjoy them without spending anything. Pretty great stuff for the...
The 2021 creative forecast Explore five creative behaviours driven by cultural shifts in 2020 that will continue to shape campaigns for years to come. Extraordinary influences – from activism to a global pandemic – changed culture in profound ways in...
This blog introduces a really interesting study done recently by GWI. It’s a 70 page report with a huge amount of really useful up to date data. Key insights include: The gap between online and offline media is widening. Media has been affected by changed...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
