Why do so many SME business owners start from the wrong end of a marketing plan? by Pam Vick | Sep 17, 2019 | Entrepreneurs and Founders Tips, Marketing Plans, SMEs“I need a brochure.” I’ve lost count of how many times I’ve heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always “Why?” and their response...