How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
Many of our SME and larger clients are extremely concerned about the impact of the current energy price crisis on their business costs, especially those in sectors such as manufacturing and engineering where energy costs are a huge part of the business overheads. Even...
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
