Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. “On the 30th July this year, violence...
How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....
