An Industry Not At Ease

by Pam Vick | Jul 12, 2021 | Advertising, Company Culture, Digital Marketing, Diversity in Marketing, Marketing Budgets and Spend, Marketing Channels, Media, Research and Trends, Social Media, White Papers & Thinkpieces

This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...

The Decline of Covid Conversation. Has our focus shifted?

by Pam Vick | Jul 5, 2021 | Covid19 Government Support, Covid19 Working at Home, Media, Research and Trends, Social Media, White Papers & Thinkpieces

This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...

How To Use LinkedIn Hashtags To Better Engage With Your Audience

by Pam Vick | Jun 14, 2021 | Branding, Business Development, Digital Marketing, Entrepreneurs and Founders Tips, SMEs, Social Media

Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...

Learn From the Mistakes of Others – They’re All Around Us.

by Pam Vick | Apr 19, 2021 | Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Targeting, Media, SMEs, Social Media

This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...

Diversity in Online Advertising

by Pam Vick | Mar 29, 2021 | Advertising, Creative Development & Advertising, Digital Marketing, Diversity in Marketing, Marketing Targeting, Social Media

People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...

I Need a [Insert Coping Mechanism]

by Pam Vick | Mar 25, 2021 | Covid19 Working at Home, Mental Health at Work, PR & Media Projects, Research and Trends, SMEs, Social Media

So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...