Is the current crisis making us think more about how we shop? In the 31 days to April 14th there were 261k people taking to social media to discuss local, ethical, and sustainable online shopping, according to Brandwatch. Discussion around this kind of shopping has...
In the midst of all the doom and gloom, some fab trends data from Brandwatch this week. In the last 31 days, there were 1.4m English-language mentions of weird dreams and nightmares, up 27% compared to the 31 days before that. “According to 28.8k people,...
There seems to be an “event day” for everything nowadays – did you know there’s a National Jellyfish Day? But here’s a great campaign for International Women’s Day, one that really matters. I hope it has the desired effect as much...
The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...
SME business owner wondering what marketing trends you will need to focus on in 2020….even if you’re still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts...
Really interesting article on eMarketer today. Haven’t quite made my mind up yet, would be interested in what others think – email me at pamvick@caspiaconsultancy.co.uk. If you haven’t already heard, Instagram has begun hiding ‘likes’ for select...
