Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

by | May 8, 2024 | Business Development, Case Studies, Consumer Trends, Data Protection & GDPR, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, Legal Issues, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Research and Trends, Website Development

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
The Cookieless Future: Online Privacy Concerns in 2023

The Cookieless Future: Online Privacy Concerns in 2023

by | Aug 2, 2023 | Data Protection & GDPR, Digital Marketing, Entrepreneurs and Founders Tips, Legal Issues, Marketing Channels, Marketing Law, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Privacy Laws, Website Development

It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...