From chatbots to deepfakes, here is the lowdown on the current state of artificial intelligence. Barely a day goes by without some new story about AI, or artificial intelligence. The excitement about it is palpable – the possibilities, some say, are endless. Fears...
Discover the 5 trends that’ll dominate Has social media, and the internet as a whole, reached a tipping point? If you were lucky enough to access the first ever website on August 6th, 1991, then you – for one brief moment – had officially seen...
Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
Western European firms are in for a rocky ride in 2022, as every sector will be rapidly reshaped by digitization. But opportunities abound for companies that make a significant leap, such as retailers moving to cashless transactions or brands using the latest digital...
Many of our SME and larger clients are extremely concerned about the impact of the current energy price crisis on their business costs, especially those in sectors such as manufacturing and engineering where energy costs are a huge part of the business overheads. Even...
GWI have a new report – 65 pages of it – looking at the consumer trends to look out for in 2022. For those who don’t know them, GWI is a leading audience targeting company for the global marketing industry : “we show you how consumers...
