European Court of Justice: Case aims to restore European Citizenship to British Citizens living in the EU A slight deviation from my usual marketing blog this week, because I think it’s an interesting and important topic. If, like many of my friends and...
Let’s face it, ads aren’t going anywhere – they’re just too important. In the digital world, they provide the main revenue stream for many ‘free’ media services (Facebook to name a big one), so you can enjoy them without spending anything. Pretty great stuff for the...
This blog introduces a really interesting study done recently by GWI. It’s a 70 page report with a huge amount of really useful up to date data. Key insights include: The gap between online and offline media is widening. Media has been affected by changed...
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
