Business Development, Marketing Consultancy, Digital Agency based in London, UK.

Are you looking for a marketing and business development consultancy or marketing agency?

Do you need help growing your business?

Start-up needing experienced advice on your business plan and launch/scale-up strategy?

Need a digital specialist to help your business make the most of digital and social media opportunities?

If the answer to any or all of the above is yes, then you’ve come to the right place.  

A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.

Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice.  So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.

Experience across many sectors

Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.

Competitive Capabilities

Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.

The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.

 

I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.

Lexie Kirkconnell-Kawana

CEO, Impress, the independent regulator for the press

We Can Help With

Business Workshops

Business Plans

Branding

Advertising & Media Planning

Search Engine Optimisation

Email Marketing & Newsletters

Social Media & Content

Website Design & Build

PR

Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.

Bengt Baron

President, The Absolut Company

Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.

The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.

Giles Clarke

CEO, ATL Telecom and former CEO StepStone.com

Some of the Clients we’ve worked with

Blog : Services, Work Examples, Case Studies and Random Musings

Business Energy Costs – An Expert Current Situation Analysis and How to Mitigate the Risks

Business Energy Costs – An Expert Current Situation Analysis and How to Mitigate the Risks

Many of our SME and larger clients are extremely concerned about the impact of the current energy price crisis on their business costs, especially those in sectors such as manufacturing and engineering where energy costs are a huge part of the business overheads. Even...

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The Consumer Trends To Know For 2022

The Consumer Trends To Know For 2022

GWI have a new report - 65 pages of it - looking at the consumer trends to look out for in 2022. For those who don't know them, GWI is a leading audience targeting company for the global marketing industry : "we show you how consumers think".  We find their reports...

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Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead

Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead

The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...

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Marketing • Advertising • Media • Internet • PR