Business Development, Marketing Consultancy, Digital Agency based in London, UK.
Are you looking for a marketing and business development consultancy or marketing agency?
Do you need help growing your business?
Start-up needing experienced advice on your business plan and launch/scale-up strategy?
Need a digital specialist to help your business make the most of digital and social media opportunities?
If the answer to any or all of the above is yes, then you’ve come to the right place.
A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.
Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice. So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.
Experience across many sectors
Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.
Competitive Capabilities
Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.
The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.
“I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.”
We Can Help With
Business Workshops
Business Plans
Branding
Advertising & Media Planning
Search Engine Optimisation
Email Marketing & Newsletters
Social Media & Content
Website Design & Build
PR
Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.
Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.
The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.
Some of the Clients we’ve worked with
Blog : Services, Work Examples, Case Studies and Random Musings
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk
The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Five Ways To Reach Customers With Disabilities
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market - the so-called "Purple pound" - remains largely untapped as many firms are failing to successfully adapt...
What Do We Want?
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
An Industry Not At Ease
This week's blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know - misogyny. Brian says "The more I look around, the more I read our trades, the...
The Decline of Covid Conversation. Has our focus shifted?
This week's blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It's been a long time since we last looked, so we decided it was time to revisit. When we're talking about Covid-19...
Is Consumer Spending Recovering?
There's still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to catch...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
We Can Help With
