Business Development, Marketing Consultancy, Digital Agency based in London, UK.
Are you looking for a marketing and business development consultancy or marketing agency?
Do you need help growing your business?
Start-up needing experienced advice on your business plan and launch/scale-up strategy?
Need a digital specialist to help your business make the most of digital and social media opportunities?
If the answer to any or all of the above is yes, then you’ve come to the right place.
A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.
Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice. So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.
Experience across many sectors
Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.
Competitive Capabilities
Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.
The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.
“I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.”
We Can Help With
Business Workshops
Business Plans
Branding
Advertising & Media Planning
Search Engine Optimisation
Email Marketing & Newsletters
Social Media & Content
Website Design & Build
PR
Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.
Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.
The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.
Some of the Clients we’ve worked with
Blog : Services, Work Examples, Case Studies and Random Musings
Podcasting will surpass $2 billion by 2023. Best Podcasts 2021.
Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
Learn From the Mistakes of Others – They’re All Around Us.
This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
How Women Do It: Spotlight on Female Leaders
Happy Bank Holiday Monday to those readers in the UK. I'm staying disciplined and getting the weekly blog out regardless of how much I'd rather be lounging around doing nothing. Let's see how long the discipline lasts once lockdown eases and the pubs are open...
Diversity in Online Advertising
People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands' full range of marketing, including...
I Need a [Insert Coping Mechanism]
So it's Thursday. We’ve almost made it to the end of the week, and in this week's blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you've had a week anything like ours, you’ll probably spot a few you’ll be...
Gen X – Internet Users 38-56. Attitudes and Behaviours.
GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
We Can Help With