Business Development, Marketing Consultancy, Digital Agency based in London, UK.
Are you looking for a marketing and business development consultancy or marketing agency?
Do you need help growing your business?
Start-up needing experienced advice on your business plan and launch/scale-up strategy?
Need a digital specialist to help your business make the most of digital and social media opportunities?
If the answer to any or all of the above is yes, then you’ve come to the right place.
A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.
Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice. So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.
Experience across many sectors
Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.
Competitive Capabilities
Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.
The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.
“I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.”
We Can Help With
Business Workshops
Business Plans
Branding
Advertising & Media Planning
Search Engine Optimisation
Email Marketing & Newsletters
Social Media & Content
Website Design & Build
PR
Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.
Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.
The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.
Some of the Clients we’ve worked with
Blog : Services, Work Examples, Case Studies and Random Musings
Be More Carole
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
How to Create a Marketing Plan for your Publication (and how NOT to!)
How to create a marketing plan for your publication (and how NOT to!) In August's Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don'ts of a good marketing plan for new publishers looking to build an...
The Cookieless Future: Online Privacy Concerns in 2023
It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Threads: Twitter Threatens Legal Action Over Meta’s New App
Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a "friendly" alternative. Twitter's Elon...
Social Media Usage by Generation
TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind...
AI – How Google Is Making Up For Lost Time
The arrival of ChatGPT last year sent a rare shiver through Google’s spine. For years the company had positioned itself as a leader in the development in artificial intelligence. Suddenly, though, a product from the upstart OpenAI rocketed to tens of millions of...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
We Can Help With