Business Development, Marketing Consultancy, Digital Agency based in London, UK.
Are you looking for a marketing and business development consultancy or marketing agency?
Do you need help growing your business?
Start-up needing experienced advice on your business plan and launch/scale-up strategy?
Need a digital specialist to help your business make the most of digital and social media opportunities?
If the answer to any or all of the above is yes, then you’ve come to the right place.
A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.
Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice. So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.
Experience across many sectors
Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.
Competitive Capabilities
Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.
The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.
“I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.”
We Can Help With
Business Workshops
Business Plans
Branding
Advertising & Media Planning
Search Engine Optimisation
Email Marketing & Newsletters
Social Media & Content
Website Design & Build
PR
Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.
Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.
The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.
Some of the Clients we’ve worked with
Blog : Services, Work Examples, Case Studies and Random Musings
Some Learnings from a Competitor
This morning I received an email newsletter from a "competitor" ( at least in terms of some of the services we provide). I don't remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data capture (always a...
A Memory Returned – The Furby 🙂
You can never really know what's around the corner. In early 1998, the people of the world were blissfully unaware that the must-have Christmas toy was set to be a furry, robotic beaked-hamster type thing which could talk, blink, and learn. We're of course talking...
2022 UK SMS Marketing Consumer Trends Report
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter Launches Location Spotlight to Appeal to Brick-and-Mortar Businesses
Twitter is launching a "Location Spotlight" tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like store hours and...
Live Mintel Webinar Nov 17th – 2023 Global Consumer Trends: Spotlight on Europe
Mintel’s Global Consumer Trends 2023 combine global market and data analysis with impactful insight to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, we...
3 takeaways from UK TikTok marketing report
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
We Can Help With