In 2014, Caspia was appointed as marketing consultant to Women on Boards UK https://wbdirectors.co.uk/, an organisation with a social purpose – Women on Boards exists to provide information, encouragement and connections to help women get to the top within their own company or to take on a board or committee role as a non executive director (NED), trustee or governor.
One of the key objectives was to raise the profile of the organisation with key media in the UK, not just women-focused publications but the national press in particular.
Over the last 5 years, working closely with the MD of WOB UK, Fiona Hathorn, Caspia has succeeded not only is massively increasingly media coverage, but has also made WOB UK a “go-to” organisation for media outlets such as the BBC, Sunday Times and Financial Times when commenting on board related, gender paygap and governance issues and features.
Below are a few examples of specific coverage (you can click on the images to watch the videos and read the features).