The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.
Organisations that have made the shift to first-party data collaboration are achieving greater marketing performance, lower costs, and superior business outcomes when compared to third-party cookies, according to Infosum’s recent playbook.
Learn how you can do the same and start your data collaboration journey today with the playbook, which covers:
- A comparison of cookieless solutions
- How to maximize marketing performance and guarantee privacy
- How data clean rooms power full funnel activity
- How to build an interoperable and composable tech stack
- Case studies that outline how companies are unlocking value today