Bots Don’t Buy Stuff

by Pam Vick | Jun 21, 2022 | Advertising, Digital Marketing, e-commerce, e-tail, Marketing Plans, Marketing Tracking and ROI, Media, Research and Trends, Social Media

This week’s blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I’ve been meaning to feature (steal!!) it for a while. Advertisers advertise in...

An Industry Not At Ease

by Pam Vick | Jul 12, 2021 | Advertising, Company Culture, Digital Marketing, Diversity in Marketing, Marketing Budgets and Spend, Marketing Channels, Media, Research and Trends, Social Media, White Papers & Thinkpieces

This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...

Learn From the Mistakes of Others – They’re All Around Us.

by Pam Vick | Apr 19, 2021 | Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Targeting, Media, SMEs, Social Media

This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...

Free Advice – Business Development & Marketing Consultation for 2021 Planning

by Pam Vick | Dec 29, 2020 | Advertising, Business Development, Business Support, Business Workshops, Creative Development & Advertising, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Brochures & Collaterals, Marketing Budgets and Spend, Marketing Plans, Scale-ups, Self-Employed, SEO Search Engine Optimisation, SMEs, Social Media

My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...

Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive

by Pam Vick | Nov 30, 2020 | Advertising, Creative Development & Advertising, Diversity in Marketing, Media, Research and Trends

As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...