Measurement Challenges, Opportunities, and Strategies for 2025

by | Mar 4, 2025 | AI Artificial Intelligence, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Technology, Marketing Tracking and ROI

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...

Google Looks to AI Paywall Option, Claims Report

by | Apr 6, 2024 | AI Artificial Intelligence, Business Costs & Overheads, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, In the Boardroom, Marketing Budgets, Media Planning, Mobile Marketing, Online Marketing, SEO Search Engine Optimisation, SMEs, SMS Marketing

Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...
Google’s Update Targets Spam, But Marketers Can Still Use AI

Google’s Update Targets Spam, But Marketers Can Still Use AI

by | Mar 8, 2024 | AI Artificial Intelligence, Creative & Content Development, Digital Marketing, Marketing Technology, Online Marketing, SEO Search Engine Optimisation

Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...