One of the boards I sit on recently asked me to jot down a few thoughts on how AI can help marketers……… The most common uses in marketing currently involve summarising long reports (e.g. market entry reports, country sector reports) and drafting...
Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...
Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...
Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to, to be a viable product anytime this year,”...
