GBNews – The Ads on the Channel – and How They Got There

GBNews – The Ads on the Channel – and How They Got There

by | Jun 21, 2021 | Advertising, Branding, Creative Development & Advertising, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media

Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...