Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
According to e-Marketer, for many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic. A March 2020 survey conducted by Gartner found that just over half (51%) of marketing leaders worldwide turned to...