This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
Doom, doom, doom Doomscrolling is a social trend sweeping devices around the world. The term was coined in March 2020, as the pandemic began to rage around the world, to describe the unrelenting need to consume an endless procession of negative online news. When...
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
