How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

by | Aug 2, 2021 | Advertising, Branding, Business Protection, Digital Marketing, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Media, Research and Trends

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
GBNews – The Ads on the Channel – and How They Got There

GBNews – The Ads on the Channel – and How They Got There

by | Jun 21, 2021 | Advertising, Branding, Creative Development & Advertising, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media

Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...