This week’s blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to – you can do that here. As new, more infectious variants of...
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
In the midst of all the doom and gloom, some fab trends data from Brandwatch this week. In the last 31 days, there were 1.4m English-language mentions of weird dreams and nightmares, up 27% compared to the 31 days before that. “According to 28.8k people,...
In 2014, Caspia was appointed as marketing consultant to Women on Boards UK https://wbdirectors.co.uk/, an organisation with a social purpose – Women on Boards exists to provide information, encouragement and connections to help women get to the top within their...
