Twitter accounts may be created equal, but they certainly don’t stay that way. There are some accounts that can set the conversation, and send waves throughout the Twitter-verse. Today we’re looking at the demographics behind these accounts. The influencers of Twitter...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
