The Most Photographed Brands of 2020 to date

The Most Photographed Brands of 2020 to date

Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?

The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?

The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...
Twitter Case Study

Twitter Case Study

Caspia has been managing the Twitter feed for client Carbon Accountancy for several years now. In July 2018 the accountancy trade magazine AAT ran a feature called “Carbon Shows How To Out-Tweet the Big 4”. The article examined how experienced and creative...